The scope of activities of the PROGRESS Consult Consultancy House comprises regular studies on the development of the audiences of all types of media (daily and weekly newspapers, magazines, radio and TV broadcasting stations), and at the same time on the influence of the various communication channels on the consumers of concrete products and services. On this basis the Consultancy House is in a position to determine at any moment the most accurate correlation between the different communication channels, as well as the concrete media that are best received by the respective target, which allows our partners to achieve the highest cost-effectiveness of their communication campaigns. The data from the marketing studies are equally useful both for the advertisers, the advertising agencies, the media shops, etc., which can plan more successfully their advertising campaigns, and for the actual media, which receive a snapshot of the state and positioning of their printed edition, television or radio on the market.