On two consecutive days, Dr Rossen Koutelov presented the findings of the fifth edition of the Full Life Index to national audiences.
On 24 September, on the Niki Kanchev Show on Darik Radio — a conversation about how Bulgarians find balance between a busy daily life and personal fulfilment.
On 25 September, on the "V Razvitie" programme on Bloomberg TV Bulgaria (host Georgi Mesrobovich) — an analysis of the key finding: for the fifth consecutive year, the index has shifted by less than 1%, despite wars, economic uncertainty and the approaching adoption of the euro. Financial security has moved from eighth to third place among Bulgarians' priorities. Personal health has come to the fore — not as a withdrawal from care for family, but as a recognition that one must be healthy and stable to be useful to others. Koutelov also drew a signal for business: companies need to communicate more sincerely and more humanely with their consumers.