Marketing research
We measure attitudes, choices and barriers to your brand's growth.
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PROGRESSCONSULT—Research and consulting company
ENBG
30years of research practice in Bulgaria
Psychographic profile: Seekers
People's behaviour
is your competitive advantage.
We turn consumer data into clear decisions for products, brands and communication.
01 What we do
Data has value when it gives you direction.
We use quantitative and qualitative methods to reveal not only what is happening in the market, but what drives people's choices within it.
Psychographic analysis
We uncover the motives that demographics cannot explain.
See the profiles →Strategy and consulting
We translate research findings into decisions your team can apply.
Start a conversation →02 Our methodology
Proprietary methodologyPsychoProfiling™
Who the customer is matters.
What lies behind the choice changes everything.
Behind every purchase, every vote and every “yes” or “no” to an advertisement stands one of four stable psychographic profiles.
01 / 04
Seekers
Confident and open to risk. They seek experiences, new products and emotion, and are willing to pay for them.
Select a profile to explore its characteristics.
A methodology developed over 12 years.
Across 13 nationally representative surveys in Bulgaria, we identified a stable division of the population into four psychographic groups. The methodology was defended as a doctoral dissertation in sociology and has been applied in more than 130 market projects.
13 national surveys12,904 participants100,000+ personal interviews
Four stable models
One shared map of motivation.
The profiles do not replace demographic data. They add the reason behind behaviour: attitudes to risk, belonging, independence and the search for experiences.
In real studies, the difference between two psychographic groups in the audience share of competing television formats exceeds 30%.
Request psychographic analysis →03 Sectors
Expertise that enters the context of your market.
We choose the research design according to the decision you need to make.
Financial services
Brands, trust and decisions in banking, insurance and lending.
Media audiences
Who is behind the audience share and which channels can reach them.
Automotive products
Market research among individuals and companies on vehicle fleets, consumables and preferred brands.
Ad hoc research
A tailored research design for questions that cannot be answered with a ready-made template.
04 Tools and platforms
Proprietary tools for a more precise answer.
Technology is useful when it shortens the path to a reliable result and makes that result traceable.
CAPIspace
A web-based environment for quantitative research with controlled fieldwork, a lower risk of recruitment errors and real-time progress monitoring.
Open CAPIspace →Marketing Strength Coefficient
Combines awareness, preference and actual conversion into purchase. It shows the brand's resilience over time and relative to competitors.
05 Research indices
Full Life Index
A long-term study for Lidl Bulgaria that tracks how money, health, family and career shape Bulgarians' idea of a fulfilling life. It is an example of long-term research work, not an active service.
Read the results →Structure of voters
A regular sociological survey of electoral attitudes that applies a proprietary methodology for ideological-value orientation called IDEO5.
Unlike standard electoral analysis, IDEO5 does not place voters on a left–right axis. The classification is multidimensional and reflects the way people accept or reject different types of public policies. Two independent axes (social solidarity and economic liberalism) define five empirically derived groups: Universalists, Solidarists, Individualists, Statists and Disengaged.
The methodology applies a frozen deterministic classifier, calibrated once on three nationally representative samples (2015, 2018, 2026) and applicable without recalibration in subsequent surveys. Combined with psychographic profiles, it yields a multi-layered picture of electoral behaviour not achievable through standard left-right analysis.
Methodological foundation →06 About us
Methodical work. A human conversation.
Progress Consult combines research discipline with a practical understanding of business. The company was founded in 1996 by Dr Rosen Koutelov, and the psychographic profiling methodology has been developed and tested in real market projects for more than two decades.
During this period we have built something few can claim: a research approach that is both applied in real business practice and validated in international academic journals.
Why we are different →Academic work and ORCID →
30
years in
research
07 Selected publications
A scientific foundation that can be examined publicly.
Our research practice is grounded in work on psychographic profiling, information overload and consumer behaviour.
08 Latest from us
Work that remains visible.
All news →
The Rise of Psychographic Profiling in the Fifth Era of Communication
Open publication →Successful doctoral dissertation defence at UNWE
Open publication →09 Contact
Let's start with
your question.
Tell us briefly what decision you are facing. We will contact you to discuss a suitable approach.