Before market launch
We test the product, packaging, price and communication idea while there is still time to improve the decision.
PROGRESSCONSULT—Research and consulting company
ENBG
A design built around the question
Ad hoc research
When a business question is not covered by a standard product, we build a dedicated quantitative or qualitative design. The method follows the decision that needs to be made.
Customer experience
We measure satisfaction, reasons for churn, and the moments when a customer begins to consider a competing brand.
A new market
We assess readiness to enter a new region or product category and test which barriers are real.
A psychographic layer
We add psychographic segmentation when it is important to understand for whom a result is strongest and which motivation lies behind it.
Practical uses
Where this analysis is most useful
- Product and packaging
- Price and positioning
- Satisfaction and churn
- New category or region
Next step