Vehicle fleet and brands
We track the number and characteristics of vehicles in Bulgaria, the balance between new and used vehicles, brand market positions and plans for future purchases.
PROGRESSCONSULT—Research and consulting company
ENBG
Vehicles, fuels, oils and tyres
Automotive products
We conduct large-scale studies among individuals and companies with vehicle fleets. We examine the vehicles, fuels, oils, tyres and other automotive products in use, as well as evaluations and preferences for individual brands.
Fuels and service stations
We separate individual and corporate customers. We measure the chains used, consumption volume, quality assessments, reasons for preference and advertising impact.
Automotive oils
We research oils for petrol and diesel engines, including heavy-duty use. We work with transport, construction, agricultural, manufacturing and distribution companies, mines and quarries.
Tyres and automotive products
We study used and preferred tyre and consumable brands, perceptions of quality, durability, price and availability, and the differences between private users and large corporate fleets.
Practical uses
Where this analysis is most useful
- Brand market positions
- Oils and tyres
- Fuels and service stations
- Corporate vehicle fleets
Next step